The Global Rise of Podcasting: Why Audio Works for Brands
Podcasting has evolved from a niche medium into a global force, reshaping how brands connect with audiences. As audio consumption accelerates across every region, brands are tapping into podcasting’s unique ability to build trust, scale intimacy, and drive measurable impact. Hosted by Andy Kelly, EVP of Global Brand Partnerships at iHeartMedia, this session explores the global rise of podcasting and why audio is becoming one of the most effective channels for modern marketers.
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