The Perfect Match: How Persephonica brings Talent, Format and Audience together

20 May 2026
The Origin Stage
Jo Whiley, Zoe Ball and Alice Levine have built podcast audiences that feel closer, more loyal and more engaged than traditional broadcast ever allowed. With a track record for matching distinctive talent to formats that cut through, Persephonica explores how the right creative approach can unlock personality, deepen intimacy and bring listeners inside the conversation. From Dig It to My Dad Wrote A Porno, we’ll look at how podcasts create an access-all-areas relationship with audiences - breaking down the presenter persona, building trust and fostering communities that extend far beyond the feed. From live shows to listener interaction, what does it really take to create podcasts that people don’t just consume, but feel part of?
Chairperson
Dino Sofos
Dino Sofos, CEO, Persephonica & Co-Founder, Crossed Wires Festival
Speakers
Jo Whiley
Jo Whiley, Presenter - Dig It podcast
Zoe Ball
Zoe Ball, Presenter, Broadcaster & Host - Dig It
Alice Levine
Alice Levine, Presenter, Broadcaster & Host - My Dad Wrote a Porno