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The Perfect Match: How Persephonica brings Talent, Format and Audience together
What turns a podcast into a fandom? Dino Sofos is joined by Persephonica hosts, Zoe Ball, Jo Whiley and Alice Levine, to unpack how their shows are built around chemistry, intimacy and community.
From Miss Me? to Dig It, from Bad Chat to Dua Lipa’s Book Club, the conversation will explore how Persephonica has gone far beyond audio - turning podcasts into cultural brands with fiercely loyal audiences across video, socials and live events — and why the most successful shows now feel less like podcasts and more like worlds audiences want to belong to.
