The UK Podcast Boom: Why the Industry Needs to Think Bigger

20 May 2026
The Origin Stage
Industry
Podcasting isn’t the future anymore, it’s already one of the UK’s biggest cultural and commercial success stories. It’s creating hit shows, launching talent, selling out live events, attracting major advertisers, and building globally successful media brands. But does the industry still get treated like a side hustle instead of a serious entertainment business? (Spoiler - sometimes, but that’s changing fast.) Chaired by Steve Ackerman, this session brings together Megan Bradshaw - Amazon Music, Chloe Straw - Goalhanger, and Dino Sofos - Persephonica to discuss this disruptor industry that has now well and truly entered the mainstream.
Chairperson
Steve Ackerman
Steve Ackerman, Board Advisor & Consultant
Speakers
Megan Bradshaw
Megan Bradshaw, Head of Spoken Word - Amazon Music for Europe, Australia & New Zealand
Chloe Straw
Chloe Straw, Director of Operations - Goalhanger
Dino Sofos
Dino Sofos, CEO, Persephonica & Co-Founder, Crossed Wires Festival

Sponsored by:

Amazon Music