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Can I Really Trust a Creator With My Brand?
Handing your brand to a creator can feel risky. When reputation matters, giving up control is rarely comfortable. But what if that discomfort is exactly where the magic happens?
New research from Global Studios shows that video podcast hosts are the most-trusted voice in media for younger audiences – and that’s a helpful place for your brand to be.
In this session, you’ll discover why trusting creators more can deliver far stronger results for brands targeting Gen Z. Drawing on brand-new research from Global Studios, the panel will explore how creator-led partnerships cut through tired stereotypes, connect with audiences more authentically, and build genuine brand love in the spaces fans already know and trust.
Hear from Joe Copeman (Director, Commercial, Global Studios), iHeartPodcast’s Ethan Fixell (SVP, Branded Content) alongside The Fellas Studios’ Calfreezy (The Fellas) and Joe Baggs (Not My Bagg) in a chat with Sarah Ray (Commercial Director, Global Studios) as they reveal what really makes creator-brand collaborations work – and why letting creators shape the story could be the smartest brand move you make.
New research from Global Studios shows that video podcast hosts are the most-trusted voice in media for younger audiences – and that’s a helpful place for your brand to be.
In this session, you’ll discover why trusting creators more can deliver far stronger results for brands targeting Gen Z. Drawing on brand-new research from Global Studios, the panel will explore how creator-led partnerships cut through tired stereotypes, connect with audiences more authentically, and build genuine brand love in the spaces fans already know and trust.
Hear from Joe Copeman (Director, Commercial, Global Studios), iHeartPodcast’s Ethan Fixell (SVP, Branded Content) alongside The Fellas Studios’ Calfreezy (The Fellas) and Joe Baggs (Not My Bagg) in a chat with Sarah Ray (Commercial Director, Global Studios) as they reveal what really makes creator-brand collaborations work – and why letting creators shape the story could be the smartest brand move you make.
Speakers
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