The Origin Theatre

Bauer Media Audio is accelerating into podcasting — building a scaled European network in a world becoming dominated by global platforms. At the centre of the conversation is Simon Myciunka, President of Audio at Bauer Media Group and CEO of Audio UK, joined by multi-platform talent Tyler West.  

Together, they discuss how Bauer’s brands, talent and platforms (including audioXi and Rayo) are creating a connected audio ecosystem spanning radio podcasts, digital & advertising, reaching 63 million listeners across nine countries. 

Using Tyler’s new podcast Molly & Tyler: The Prenup — alongside hosting KISS Breakfast and appearances on Strictly Come Dancing and Celebrity Race Across the World as examples — they’ll discuss how Bauer Media is turning talent into multi-platform IP built for modern listening and the wider reinvention of KISS as a bold 360 youth brand across audio, social, video and culture — a blueprint for Bauer’s youth strategy beyond the dial. 

In this high-energy discussion, Simon and Tyler explore: 
 Building a podcast network rooted in strong local brands across Europe  
 KISS as a 360 youth brand across audio, social, video and podcasts  
 What talent needs to thrive in a multi-platform world  
 The balance between global platforms and owned ecosystems  
 Whether local-language loyalty can compete with the algorithm