Discover how hit science-comedy podcast The Infinite Monkey Cage from BBC Studios climbed the Apple Podcasts and Spotify rankings thanks to a focused Podcast Search Optimization (PSO) strategy. Juliet Martin, Audio Growth Manager at the BBC Studios, will walk you through the concrete steps her team took, from selecting high-impact keywords to building out new optimized descriptions. Joining her is Irene Picco, Business Podcast Expert at Ausha, who will provide expert insights into the methodology behind PSO and explain how Ausha’s tool fueled the podcast’s rapid rise.Whether you’re an independent creator or a media powerhouse, this session will show you what’s possible when smart strategy meets the right tool, and when the right team drives it forward