As AI-powered creative tools reshape content creation and distribution, audio publishers are uniquely positioned to lead the next wave of transformation. From dynamic ad formats to AI-generated editorial content, artificial intelligence is enabling publishers to scale creativity, personalize experiences, and drive deeper audience engagement—faster and more efficiently than ever before.

In an era where marketers demand performance accountability, the role of measurement and attribution in audio and podcasting has also become mission-critical. Publishers and brands alike need to know what’s actually working and what isn’t, and more importantly, how to scale more effective campaigns leveraging real-time AI-driven optimization.

This session explores how publishers and technology leaders are deploying AI not only to create and personalize content, but to also measure and optimize it in real time.

Join leaders from Claritas, AudioStack, Katz Digital and Sounds Profitable as they explore how AI is being integrated across the podcasting value chain—from automated ad creation to real-time measurement.