We created this show for Sam Parr (of My First Million fame) as audio only, and we’ve been converting it to video for YouTube. We’ve learned a lot. We’re going to share the stats most people keep to themselves, including how our average view duration changed when we tweaked the format, how engagement differs between platforms, and why our polished audio version didn’t always land on YouTube. We’ll also share downloads versus plays because that’s a whole thing now. It’s an honest, in-progress story about adapting a podcast for video, what’s working, what’s not, and what we’re still testing.