This panel brings together industry leaders to dissect the journey of launching Talent Voiced Ads (TVA)—a cutting-edge advertising format that blends the trusted voices of creators with scalable programmatic technology. Michael Bayston, VP of Adtech Solutions, will be joined by Sophie Herdman, Global Partnerships Director at Creator Network, and Fergus Miller, Programmatic Director UK, as they unpack the research, development, and implementation of TVA. Representing both the talent and sales perspectives, they’ll share insights from test campaigns across multiple markets, including the US and Australia. The discussion will explore:

• The role of TVA in enhancing advertiser ROI and creator opportunities.
• Market trends, data, and challenges that shaped this new format.
• The delicate balance between bespoke talent-based marketing and programmatic scalability.
• How to effectively position new ad formats to advertisers and agencies.
• Key takeaways from initial test campaigns.

Attendees will gain firsthand knowledge of TVA’s potential impact and the lessons learned from launching a fresh approach in the podcasting ad landscape.