If you’re struggling with how to measure their effectiveness this is the session for you. You might be finding that a lot of conventional metrics aren’t doing the trick for branded or video podcasts. Simply looking at downloads or views doesn’t reveal the brand impact. Attribution doesn’t tell the whole story, either, especially because the best branded content is focused on driving metrics like favourability rather than conversion. To complicate things further, the vast majority of video podcast views sit within YouTube’s walled garden, which is off-limits to attribution pixels and cookies.

But there are ad effectiveness methods that fly over these walls, giving you direct measurement of how branded and video podcast content moves the needle on brand metrics, straight from the source – the audience. In this session you’ll learn how we’re measuring the ROI of branded and video podcasts today. You’ll get performance benchmarks and have your burning questions answered.