.png)
Is It My ADHD? x Benefit Cosmetics. How to go beyond traditional sponsorship and leverage expertise instead of audience
22 May 2024
Brand Works Stage
Brand
Benefit cosmetics sponsored the first series of Is It My ADHD? - a show that went on to be no 3 in the Apple podcast charts and has amassed hundred of thousands of loyal listeners since.
However instead of looking to advertise to the show’s audience, Benefit leveraged host Grace Timothy expertise and sought to overhaul their in store offering for neurodivergent customers with Grace’s help.
The partnership was one unlike The Tape Agency had ever facilitated before and has gone on to inform the way they pitch for sponsor campaigns today.
However instead of looking to advertise to the show’s audience, Benefit leveraged host Grace Timothy expertise and sought to overhaul their in store offering for neurodivergent customers with Grace’s help.
The partnership was one unlike The Tape Agency had ever facilitated before and has gone on to inform the way they pitch for sponsor campaigns today.
Speakers
Presented By: THE TAPE AGENCY x BENEFIT COSMETICS