Without data, you lack the insights needed to efficiently grow your show. Podcast analytics are still a relatively new space, with new tools, metrics, and insights. Because of this, the key data you should be focusing on can get lost in the noise. But tracking the relevant metrics and pulling the correct insights is necessary to inform your podcast strategy, identify the top-performing marketing channels, and cater to your target audience. So to make marketers’ lives easier, this session explores the podcast metrics your brand should (and shouldn’t) focus on. We’ll be covering downloads vs. unique listeners, the dangers of relying on vanity metrics, how to tell the story behind your podcast insights, metrics every brand should care about & how to choose the right podcast analytics tool.