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Why Your Campaigns Aren't Hitting With Audiences Of Colour

22 May 2024
Brand Works Stage
Brand
Brands often fail to fully capitalize on the advertising potential of audiences of color via podcasting. As podcasting's global reach among Black and brown communities continues to increase, advertisers must fine tune their approach to effectively attract & hold onto these audiences. In this panel discussion, podcasting experts in marketing, PR, community building and advertising will share powerful insights and examples of successful campaigns that have gone the distance building long-term ROI, and how you can do this too.
Speakers
Maribel Quezada Smith, Co-Founder - BIPOC Podcast Creators
Tangia Renee Al-awaji Estrada, Co-Founder - BIPOC Podcast Creators
Justine Benjamin, Head of Global Marketing - AdsWizz & Simplecast
Presented By: BIPOC PODCAST CREATORS
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