The Infinite Dial returns to the UK for the first time since 2021 with SiriusXM Media and AdsWizz. The Infinite Dial is the longest-running survey of digital media consumer behavior in America, and The Infinite Dial UK will mirror the US edition in covering a wide range of online digital media topics.
In this session, Edison Research and AdsWizz will deep dive into the most recent digital audio consumption habits with an emphasis on podcasting in the UK and discuss the increasing importance of digital audio’s role in media and marketing strategies for content creators, publishers, advertisers, and agencies to reach rapidly growing podcast audiences.

In this session attendees will:
Gain a deeper understanding of audio and podcast listenership in the UK.
Understand the rise in audio consumption and how it correlates with advancements in audio adtech.
Understand the benefits of digital audio and why it belongs in advertiser's current media plan.