Advertiser demand for podcasts is growing—but with that growth comes greater expectations. Buyers want scale, clarity, and real audience insight to justify their spend. So what’s working, what’s missing, and what will truly unlock the next wave of demand? This session explores how new tech—like keyword and emotion detection, podcast aggregation, and privacy-enhancing solutions—is helping advertisers better understand and engage podcast audiences. We'll hear what really matters for the demand side today, from scalable reach to smarter targeting and safer environments.