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Podcast listening in the UK: Who? What? How? Why?

22 May 2025
Brand Works Stage
Industry Creator Brand
The UK’s communications regulator, Ofcom, has an established programme researching audio behaviours in the UK and set up annual podcast and audio tracker surveys several years ago. In this presentation, Ofcom will provide some ‘stop press’ key takeaways from its just published research on podcast listening in the UK in early 2025, and how this fits into the wider audio space.
Chairperson
Mark Pearson, Senior Analyst, Research & Intelligence - Ofcom
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