Podcasting: The Global Opportunity for Brands
22 May 2025
Brand Works Stage
Brand
Podcasting has gone global. This presents a tremendous growth opportunity for UK brands looking to bring their buying power to US, Latin American, German, Asian and MENA podcast markets. But to do so necessitates greater understanding both about the potential value to be gained and how to navigate the nuances of each country's podcast market. In this panel, Oxford Road, the world's largest podcast agency, will moderate a discussion with leaders of podcast networks from major territories revealing the differences, capabilities and learnings unique to their home regions. Together, they will bridge the knowledge gap, allowing UK brands to successfully expand their efforts beyond their local podcasting market.