Tom Webster has been the leading voice of research in the podcasting space for 20 years, and in this lively and informative session, he will take attendees through the very latest cutting-edge research on how podcasting compares to other ad-supported media in 2025. Based on a brand-new study of over 5,000 consumers, this research will show where podcasting shines, and where it lags, compared to online video, display, social, and other vehicles for brand dollars.