Analysis, interviews, spicy takes: sports podcasts are capturing the imagination of fans like never before. But they’re not just providing entertainment – they’re also creating a powerful space for brands to engage with their audiences. Partnerships between sports media publishers and audio experts can create a brand-safe space to be part of sporting conversation without needing to be an official sponsor. 
 
In this session, podcaster and Capital Breakfast presenter Chris Stark hosts Iain Mackintosh (The Athletic), Tamsin Greenway (Sky) and Sarah Ray (Head of Podcast Sales, Global) for a discussion on how brands use podcast partnerships to connect with audiences on a more personal level and they’ll also be launching some brand new research on the joy of sport podcasting.
 
Discover: 

• How **NEW** research from Global shows what sports podcasts offer in a changing media landscape
• How **NEW** research from Global looks at how can brands tap into the sports podcast boom
• How partnerships are fostering deeper connections between brands, fans, and athletes 
• The future of sports storytelling and audience engagement in the podcasting age