Join IAB UK for an insightful session exploring the power of podcast advertising through two standout case studies. Discover how OMG and NHS Blood and Transplant (NHSBT) used podcast sponsorship to authentically reach Black British communities and drive vital blood donations. Then, hear from Audioboom and their long-term partner NordVPN as they unpack their evolving podcast strategy, spotlighting the Saily brand’s use of host reads, video formats, and results from hit shows like No Such Thing As A Fish and The Cycling Podcast. A must-attend for anyone looking to see podcast campaigns at their most impactful.