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Deep Storytelling to Amplify Impact: How to Make and Measure Successful Branded Podcasts

23 May 2024
Brand Works Stage
Brand
Podcasting is an intimate medium, allowing exploration of a topic, problem, or question with incredible depth and nuance. For a brand like Pfizer that tackles complex science, narrative audio has been a wonderful tool to tackle these stories and invite a wide range of experts into a cohesive conversation. Join Wonder Media Network and Pfizer for a conversation about how to translate complicated stories into audio for a general audience, and how to measure the success and impact of the work once it’s out in the world.
Speakers
Erica Santiago, Director, External Communications & Podcast Strategy - Pfizer
Jenny Kaplan, CEO & Co-Founder - Wonder Media Network
Emily Rudder, Head of Development - Wonder Media Network

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