2024 heralded much chat about upcoming '360' campaigns at The Podcast Show - 12 months on, we look at outcomes, challenges and possibilities of integrated campaigns that go beyond podcast audio. 

Podcasting has evolved and so has the way it’s sold to brands and advertisers. The medium is no longer just audio. It is sold-out shows at The Royal Albert Hall, YouTube and Tik Tok channels, books and Instagram. Live events, social media content and video are now all part of many successful podcast outputs. This not only brings in new audiences and engagement but also opens up the opportunity for bigger sponsorship deals and integrated commercial activity beyond host reads and radio spots.

Last year, '360 selling' was a hot topic of future predictions. One year on, our panel of podcast creators, brands and agencies discuss real life examples of these campaigns - how it was executed and we examine if these campaigns delivered the promised audiences, generate a deeper connection between advertiser and audience, and strong results.