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IAB Presents: Part 1: Bauer Media & Co-op Insurance: Co-op Insurance’s partnership with Simon Mayo’s Confessions podcast Part 2: Fresh Air Production & Royal Botantic Gardens, Kew: The ‘Unearthed’ podcast  Part 3: Adelicious & Uber: The long-term partnership with The Diary of a CEO

23 May 2024
Brand Works Stage

Part 1: Co-op Insurance partnered with Bauer Media and Greatest Hits
Radio for their first venture into podcast advertising. In the session we’ll explore why Co-op decided to invest in podcast advertising, what they’ve liked about the medium, the challenges they’ve faced and how they set about layering podcasts into the wider audio mix.

Part 2: Royal Botanic Gardens, Kew are now launching their third series of their 'Unearthed' podcast. Join Fresh Air and Kew as they share their learnings from five years of podcasting - and why it's proved so effective. 

Part 3: Join Adelicious and Uber to discover some key learnings from Uber's recent long-term partnership with The Diary of a CEO. Covering the launch of Uber One and Uber Eats and Trains.


James Chandler, Chief Marketing Officer - IAB UK
Carl Sharples, Head of Sales & Marketing - Co-op Insurance
Michaela Hallam, Head of Content - Fresh Air Production
Neil Cowling, Founder & MD, - Fresh Air Production
Gemma O'Brien, Agency Sales Director - Adelicious
Will Hooker, Marketing Lead - Uber UK
Trevor Jordan, Creative Partnerships Director - Bauer Media
Emma Chandler, Senior Content and Engagement Manager - Royal Botanic Gardens, Kew

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