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The Global Sales Opportunity – Turning Podcasting’s Worldwide Boom Into Ad Revenue

22 May 2025
Brand Works Stage
As the podcast market continues to mature globally, publishers are tapping into audiences far beyond their home markets. With international growth comes exciting new revenue streams—but also added complexity. Every region has its own dynamics, listener behavior, and advertising landscape. So how can publishers scale globally without losing local relevance?

In this session, learn how one publisher built a successful network of regional ad sales partners to unlock global revenue potential. Discover practical, real-world insights on cross-border ad sales strategy, navigating market differences, leveraging ad tech, and making every impression count—wherever in the world it comes from.
Speakers
Bryan Barletta, Founder - Sounds Profitable
Greg Styger, Head of Business for Audio Distribution - BBC Studios
Alanna Milca Vaughns, Revenue Partnerships Lead - BBC Studios
Daniel Karlsson, VP Market Development - Triton Digital
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