With Spencer and Vogue Podcast’s Spencer Matthews, Brittany Clevenger (BetterHelp Senior Director of Audio) and Oli Walters (Head of Podcast Sales, International)
Mental health platform BetterHelp is synonymous with podcast advertising. At a time when advertisers jump from one innovative format to another, BetterHelp has maintained its position as one of the top podcast spenders in the world. Their brand message lands with audiences through the genuine connection with hosts reading their ads. As a result, their investment has seen them earn meteoric brand value and lead generation.
Join Oli Walters (Global’s Head of International Podcast Sales) for a conversation with podcaster Spencer Matthews (Big Fish, Spencer & Vogue) and Brittany Clevenger (Senior Director of Audio, BetterHelp) to hear how BetterHelp’s relationship with creators has propelled them to advertising success.
Discover:

• How podcasting became a cornerstone of BetterHelp’s advertising
• How creators tailor brand messages for their audiences
• Attribution and measurement for key advertising metrics
• Overcoming obstacles to achieve success