Your bosses say you can’t measure digital audio effectively. Your clients think podcasts are a black box. You can prove them all wrong. DAX ID rewrites the rules of audio attribution. It’s the only tool on the market that connects campaign impact across every device, platform and podcast. It means that brands have a crystal-clear view of how digital audio really performs for their campaigns. 

In this session, you’ll get the science behind DAX ID in a nutshell from Global’s Kris Harris (DAX Strategy Manager) and Mat Harrison (DAX Business Development Manager). You’ll learn how it works, what it measures, and why it’s changing how advertisers see audio in the marketing mix. You'll discover how brands are using DAX ID to target audiences better and demonstrate the impact podcasts have on return on media investment.