Part 1: Join speakers from MGOMD & the Ministry of Justice to hear why podcasts were the perfect medium for their prison officer recruitment campaign. This
session will explore how the launch of the Podcast Series “A Prisons Guide To…”, hosted by English actor and rapper Ben Bailey smith (a.k.a. Doc Brown), has tackled harmful preconceptions and radically improve people’s understanding of what it means to be a prison officer.

Part 2: Join Octave Audio, Veritonic &; Ancestry to hear about how podcast advertising had led to increased familiarity of Ancestry’s suite of products amongst a ‘younger’ audience and why Jameela Jamil’s ‘I Weigh with Jameela Jamil’ was the perfect partnership to achieve this.