Shaun joined on stage by Molly Brown (UM - AV Director) and Andy Maxwell (Co-Founder Earmax) to unpack the conundrum of brands not embracing True Crime and TC audience. Molly will provide insight from an agency perspective having repped brands such as Just Eat, Moneysupermarket & The Economist - Andy will provide a case study for Explore Worldwide who ran a successful TC campaign with AB in Q1. Shaun will speak TC titles across the AB network. The session will have an investigative feel where Andy and Molly will provide insights and compelling solutions for brands and the wider industry