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Show Me The Money - Unlocking the Monetary Value of Diverse Audiences

21 May 2025
Brand Works Stage
Brand
When diversity is mentioned in commissioning, the subtext can feel altruistic. However, underrepresented audiences can make a tangible difference to your bottom line. Gain insights from the panels report studies in the behaviour and spending power of our diverse listeners. They’ll share how brands, commissioners, and ad buyers can stay ahead of the curve in this rapidly evolving industry. This session promises actionable insights and strategic perspectives to amplify your impact in the audio world.
Chairperson
Bernard P Achampong, Founder & Creative Director - Unedited
Speakers
Dr Ayesha Taylor-Camara
Lydia Amoah, Author - The Black Pound Report
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