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The State of Podcast Advertising

22 May 2024
Brand Works Stage
Brand
This keynote from Sounds Profitable Partner Tom Webster will review the latest research on how listeners perceive advertising in podcasts, and how those perceptions compare to other ad-supported media. The highlight will be the debut of a new study on the effect of frequency, repetition, and ad load from Sounds Profitable which promises to shed some light on one of podcasting's biggest questions: how many is too many?
Speakers
Tom Webster, Partner - Sounds Profitable

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