Dive into the transformative world of perceptual research and discover how it can elevate your branded podcast to new heights. In this session, we will explore the importance of understanding target audience perceptions, preferences, and behaviors to create compelling and engaging content. Learn from industry experts and see real-world examples of how one of the world’s largest baby lifestyle brands utilized research to transform and optimize the strategic plan for its flourishing parenting advice podcast, the winner of 2024’s Best Branded Podcast at the Digiday Content Marketing Awards.