INTRODUCTION

ALF is built for new business. We’re an online lead generation tool designed to save you time and help you build your pipeline. Keep your finger on the pulse of the UK advertising industry and give yourself the best possible chance of winning new clients.

Quality Data: The platform holds over 42,600 contacts from 18,500 brands and over 5,000 advertiser profiles. We research and update our data more frequently than any other supplier in our field to guarantee accurate contact information, including email addresses, job responsibilities and social media links. Rest assured all data is GDPR compliant.

Insights: Access unrivalled insights to elevate your pitch - with daily updates on industry news, new appointments, brands to watch out for and monthly whitepapers providing an exclusive review of industry trends. Over 12 years of advertising spend insight provided by Nielsen, updated quarterly, including breakdown by media channel. Plus, ALF can show you a brand’s current agency relationships and the type of work each agency is doing for that brand so you can identify gaps in their roster. You can also see the date at which each relationship began, signalling which accounts could soon be up for review.

Identify Opportunities: ALF highlights key buying signals that could lead to your next big opportunity: investment, new ownership and advertising spend trends. Access daily updates on job moves, new entrants, agency changes and the latest major appointments in decision-maker roles. Plus, create targeted prospect lists and export prospect data for your marketing campaigns.

The database is full of potential leads and opportunities - everything you need to identify key prospects, all in one place!