Global
- Media & Advertising Agency
Global is one of the world’s leading Media & Entertainment groups. It is Europe’s largest radio company and one of the leading Outdoor companies in both the UK & Europe. Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA, Gold and Global Player, which allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly-curated playlists, in one place in app, on web and on smart speakers.
With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.6m on the radio alone.
Global created and operates DAX, the market leader in Digital advertising. Through its proprietary technology, DAX connects advertisers worldwide, inserting targeted advertising into music streaming services, connected radio listening and podcasts in the UK, Europe, the USA and Canada. It also serves ads programmatically via Outdoor Sites around the UK, Spain and the Netherlands as well as on the London Underground.