Planning for a post-download world: are we ready for the engagement era of podcast measurement? (plus coffee and snacks)
The old ways of measuring podcasts don’t work well anymore, for a variety of reasons including the rise of YouTube, Spotify’s video push, and Apple’s changes to automatic downloads. Audiences are evolving. So are consumption patterns and distribution platforms. We need a currency that better serves advertisers and publishers, and our industry needs to collectively decide on new measurement approaches to support sustainable businesses.
Bumper’s Dan Misener leads this conversation over doughnuts and coffee with experts in the room — the leaders of our industry. This is not a presentation: Bumper does not pretend to have a one-size-fits-all solution — but we need to have open and honest conversations about future-proofing our measurement solutions.
This reception is by invitation only. RSVP essential.
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