Diana Barnes ("DB") serves as WHY Brands' Chief Brand Officer and Creative Director, overseeing global brand partnerships and managing the Public Relations, Social Media and Brand Design teams worldwide – running point on all creative content. DB’s work with the company recently earned her the honor of being named among 20 of the top CMOs in the world by Fast Company.

Under DB's leadership, WHY Brands’ leading baby lifestyle brand Munchkin has won over 120 top international design awards. In 2023, Munchkin ranked 8 out of 300 on Fortune’s Most Innovative Companies list. DB also created and oversees Munchkin’s top-ranked (1%) parenting podcast StrollerCoaster, which recently won a Digiday Content Marketing Award for Best Branded Podcast and was named a Webby Award Honoree.

Prior to joining Munchkin, DB worked at top agencies on brands such as PIMCO, Cadillac, PBS and others. Prior to this, she was the Global Director of Brand Design at Dell, Inc. where she led international teams. DB's career began in music and entertainment, where she held creative executive positions at Sony and EMI.

DB holds a B.A. in English Literature from the University of Tennessee, Knoxville, and a B.F.A. in Graphics/Packaging from the ArtCenter College of Design. She has also completed several Executive M.B.A. programs at Harvard Business School and is a founding member of the Los Angeles chapter of CHIEF, a private network built to drive more women into positions of power and keep them there.