Ella Pearn is the Senior Digital, PR, Influencer, and Events Manager at Benefit Cosmetics UK & Ireland, where she leads brand communications with a strong focus on customer-centric approaches and enhancing brand affinity. With nearly five years of dedicated service to the brand, Ella has played a pivotal role in shaping Benefit's digital media presence, content strategies, and influencer collaborations. She emphasises the importance of innovation and understanding and catering to the needs and preferences of the brand's diverse customer base, ensuring that every communication and interaction fosters a meaningful brand experience. Ella's strategic vision and emphasis on customer-centricity mean Benefit Cosmetics continue to challenge the status-quo, whilst solidifying brand affinity and establishing long-lasting connections with customers in the competitive beauty industry.