Emma is the Director of Commercial at NumberEight, a London-based global leader in privacy-first data solutions. NumberEight's ID-less technology specializes in transforming untapped signals into actionable audience insights with advanced AI, powering omnichannel planning, targeting, and measurement. With 13 years of experience in the high-tech industry, Emma specializes in adtech, cybersecurity, and mobile gaming, with a particular focus on app economy design. She holds a Master's in Chinese Law from SOAS in London, a Bachelor's in Business Management & East Asian Studies from the Hebrew University of Jerusalem, and a special Certificate from Peking University in Beijing.