![Erica Santiago](https://cdn.asp.events/CLIENT_AV_Media_E63B4142_BA46_1D2B_9F2E146485599B42/sites/Podcast-Show-2022/media/libraries/speakers/Erica-Santiago.jpeg)
Erica Santiago
Director, External Communications & Podcast Strategy ,
Pfizer
Erica Santiago has worked in digital marketing and social media for over 13 years and develops content across Pfizer’s corporate digital and social properties as a part of the External Communications & Enterprise Reputation team. Most notably, she leads Pfizer’s global podcast strategy & helped establish their first branded podcast initiative, The Antigen, and their most successful podcast, Science Will Win. Prior to Pfizer, she created successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce.
Beyond her experience as a marketer and communicator, Erica completed her MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.
Sessions
-
23-May-2024Brand Works StageDeep Storytelling to Amplify Impact: How to Make and Measure Successful Branded Podcasts