James Scroggs MBE has since spent over a decade as chair of CALM (Campaign Against Living Miserably).  Only this year, James was awarded a royal honour for services to mental health and suicide prevention. Starting his career in advertising, from 2001 James was Marketing Director of MTV, until 2007 when he began pursuing entrepreneurial projects in technology, music and fashion - reinventing a 110-year old workwear brand M.C.Overalls.