Jared Lapin is a media and advertising innovator at the forefront of the evolving audio landscape. As Chief Strategy Officer at Consumable, he leads the Direct Sales Org and spearheads strategic initiatives shaping the future of audio and digital advertising.

Jared’s expertise stems from 20+ years in the audio industry. Most recently at iHeartMedia, he spent over 10 years advancing the company’s digital transformation. As VP of Digital Revenue Operations, he ran revenue strategy for iHeart’s podcast and streaming network. As VP of National Audio Sales, he established a center of excellence for revenue analytics and grew iHeart’s advertising footprint, adapting traditional radio models for the digital era.

Prior to iHeart, Jared served as Director of Audio Sales at TuneIn, diversifying revenue streams across network, national, and local audio. His focus was evangelizing the value of digital audio, helping brands leverage innovation and drive industry transformation. Throughout his career, Jared has consistently identified opportunities to modernize audio monetization and consumption. Early on, he worked at legacy radio stations like WOR in New York, driving the transition to digital. His ability to bridge traditional and emerging technologies makes him a sought-after thought leader, guiding the industry’s shift toward sophisticated, data-driven audio solutions.

His diverse experience and forward-thinking approach have established Jared as a strong, trusted voice at the intersection of audio, advertising, and technology.