Jenny Haggard does Global Brand Strategy at Spotify, leading thought leadership. She’s obsessed with all things culture, and she uses proprietary and partner data to create deeply human and culturally nuanced content and experiences that help brands and marketers navigate the future. In her role, she analyzes data, tests hypotheses, crafts content and experiences, builds trend reports and GTM plans, and after 10 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she spends time reading, making use of her Italian passport, and guiding others as a Certified Discernment Director.