Jonathan Brandon
Jonathan is seasoned B2B content strategist and producer with over 15 years' experience helping brands and publications tell stories that captivate audiences across sectors and geographies.
As Thought Leadership Lead in NatWest's Commercial & Institutional (C&I) Marketing team, Jonathan helps the bank translate business objectives into compelling multi-channel content marketing campaigns and editorial programmes.
He helped pioneer the bank's in-house publishing model, and its use of podcasts to build brand fame and trust with its business, corporate, and financial institution customers. And he's led a broad range of multi-channel content marketing efforts, from The Year Ahead -- the bank's flagship annual outlook on the big forces shaping the global economy and markets – to the NatWest-Team GB content marketing programme for C&I customers.
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23-May-2024Brand Works StageHow NatWest Business is Building Brand Trust Through Podcasting