As Head of Audience Intelligence at Wavemaker UK, Kathryn helps clients to understand their audiences, both new and existing, in granular detail, and delivers on a wide range of unique research needs. With over 20 years in media research, she has translated hundreds of key marketing and business questions into research and insight projects for clients. 

Kathryn has also led the development of Wavemaker UK’s own in-house consumer research panel, which gives the agency proactive access to a broad and diverse range of consumers from across the UK, bringing the consumer voice to our planning and helping us to make better decisions based on insight.

Under Kathryn’s leadership, Wavemaker UK’s Audience Intelligence team has won Media Agency Research Team of the Year at the Mediatel Research Awards four times. She also won the IPA award for best conference paper at the Media Research Group Conference with the paper ‘The tongue paints what the eyes can’t see: power of voice.’ Earlier this year Kathryn was the key note speaker at the IPA’s inaugural Insight summit.