Lance Paterson
Vice President, Research ,
Audioboom
For over 25 years, Lance has designed, built and delivered innovative technologies that work for media businesses - and the people that work there - across TV, movies and audio. As VP Research at Audioboom, he worked with Voxnest to quadruple programmatic revenue over a two-year acceleration programme.
He also designed LIRICAL, Audioboom's in-house sales system, which helps the team book, clear, bill and pay partners faster and more efficiently than any comparable commercial software - as well as removing grind work, and adding valuable insights.
He currently lives in Norfolk and enjoys gardening, travelling and playing the guitar, when not being bothered by a small army of nephews and nieces.
Sessions
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22-May-2024Brand Works StageKey to Unlocking Programmatic’s Full Potential? Creativity and Effective Targeting