Lucy is Chief Media Officer at Platform Media, where she leads podcast and branded content distribution. Since joining in 2022, she has helped establish the Platform Amplification Network, a first-of-its-kind distribution solution connecting brands with the right creators, publishers, and communities.

Previously, Lucy was Paid Social Associate Director at IPG Mediabrands, working with Amazon Prime Video and Spotify across EMEA. She helped build new platform strategies, including one of the UK’s first TikTok paid campaigns, and supported Spotify’s expansion into African markets. Her work focuses on media innovation, audience growth, and platform strategy.