Matt Austen has been working in localisation technology for over 20 years, mainly defining language technology solutions and product management & design. He joined the media and entertainment team 7 years ago to bring a fresh set of eyes to the media space and to help question and evaluate the existing media workflows. Matt has been instrumental in materialising the vision for TransPerfect Media, our proprietary media and entertainment platform that brings efficiencies and automation to the media localisation process. For the last 2 years he has been focused on artificial intelligence in the media space, including running prototypes with speech synthesis, voice cloning, voice morphing and understanding the impacts of GenAI. His aim is not to rely wholly on AI, but rather use it as a productivity tool so the human can be in the most valuable place for dubbing and subbing workflows. He is based in the UK.