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Michael Bayston

Michael Bayston

Global Head of Automation, Acast

Michael is the Global Head of Automation for Acast. With over 18 years of experience in Ad Tech, Michael has worked at both major networks (News Corporation, Viacom, BBC) and agile, fast-growth digital media (Spil Games, King, BuzzFeed), developing strategy and leading teams selling advertising solutions across both domestic and regional multimedia businesses. 

Michael’s commercial experience spans multiple channels including press, TV, and digital. A particular focus since 2006 has been a deep immersion in early-stage monetisation technologies in mobile, gaming, social, content and programmatic.

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