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Michael Bayston
Michael is the VP, Adtech Solutions & Programmatic at Acast, leading the adtech strategy for Acast, the global home of podcasting & pioneer in true dynamic ad insertion.
Michael has over 22 years of experience, working at both major networks (News Corporation, Viacom, BBC) and fast growth digital media (Spil Games, King, BuzzFeed), developing strategy and leading teams offering advanced media, programmatic and adtech solutions across local and global regions.
Michael’s commercial experience spans multiple channels including press, TV, and digital channels, but a particular focus since 2008 has been a deep immersion in monetisation of, and ad technologies applied to, early stage digital companies in mobile, gaming, social and now audio.
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22-May-2025Ask The ExpertsTalent Voiced Ads: The Peaks and Pitfalls of Launching a New Format in Podcasting