Paul has been researching and sharing why and how podcast advertising works since the dawn of the industry. He joined Midroll Media, one of the first podcast ad companies, in its first year of operation, educating the ad community about the unique value of podcasts. As Senior Director of Insights at Stitcher, Paul built a podcast ad effectiveness strategy, reporting on hundreds of campaigns, sharing those insights with the industry. Today, Paul leads the development of insights at Signal Hill to drive the podcasting industry forward.