Perminder runs True Thought Productions with colleagues developing podcasts and documentaries for digital platforms, and linear broadcasting. A multi–award winning senior journalist and audio producer, she has been working for over two decades in the industry. Her career has been shaped by working at the BBC across a number of Networks, Asian Network, 5 Live and Radio 4 in live radio, factual and investigative journalism. She's a visiting lecturer and is a member of The Radio Academy board of trustees.