Richard Willan is the Head of Content at ZOE, the consumer health tech company, leading the team behind ZOE Science & Nutrition — arguably the most successful branded podcast ever. With over 3 million monthly listeners and viewers, regular appearances at the top of the Apple charts, and a central role in building ZOE’s brand and driving product revenue, the show is a standout in the world of content-led growth. 

Richard was co-founder and CEO of Fascinate Productions — a podcast production and promotion company working across B2B and B2C. The company was acquired by ZOE in 2024 following the runaway success of the ZOE project. 

Richard talks about growing audiences using storytelling, leveraging psychological tactics, and building multi-channel content marketing machines.