Will Ridley is an Account Director at Bicycle London, leading the planning and buying across key accounts like MOJU, LiveScore, Virgin Bet, and Carwow.

He has over 8 years experience in media and brand marketing, having worked in-house at Sky Bet leading marketing and campaigns in sports betting, safer gambling, and employer branding, helping Sky Bet to become the UK's No.1 sportsbook brand.

At Bicycle he has helped grow Bicycle London from under 10 employees to 50 in 3 years to which Bicycle was named Global Startup of the Year by The Drum and won Bronze at Campaign's UK Agency of the Year awards 2024.