Today Sam is the Co-host of Podnews Weekly and the Chief Evangelist of the Podcast Standards Project. He is also the Founder & CEO of TrueFans, a new Podcasting 2.0 marketplace for independent content creators producing podcasts, music, audiobooks, online courses and films, all delivered via RSS.  With TrueFans, creators are not forced to monetise their content with advertising or subscription paywalls. Instead fans can directly reward their favourite content creators with digital micropayments. 

Sam Sethi is a 30 year veteran of the IT industry. He has held senior technical and marketing director roles across a number of companies including Microsoft, Netscape, Gateway Computers and Microstrategy.  Sam has also been an entrepreneur having started and successfully sold 4 startups covering home automation, fashion, journalism and e-commerce. He also started Techcrunch Europe and has been an angel investor and mentor to numerous startups.